This project started as a fun exploration of color and texture, especially applied to typography, and turned into a fun, boldly colored, hair-care product line called Kare. I personally love using vibrant, saturated colors in my work, and I wanted the brand to reflect that.
Logo animation. Made in After Effects.
I wanted Kare to feel very vibrant and "cool", yet more minimalist when it came to their social media feed, emphasizing the use of color over text.
