This is another brand identity project I got to finish recently. I wanted to work on something that combined my love for coffee and my hometown in Brazil, which just happens to be well-known for its delicious coffee…. This is Zinho!
I wanted the logo and overall identity to feel a little “rough” around the edges, yet still homey and comforting to the audience.
The classic espresso maker on the logo is meant to evoke a sense of tight-knit community that is familiar not only to the Brazilian audience, but to everyone who enjoys the feeling of a homemade cup of coffee.
